Project Objective
Refresh flag banners for UCSB's Summer Day Camp with clear branding.
Execution
Given the simplicity of the design, the branding needed to be bold and instantly recognizable. After multiple iterations, I chose the iconic navy blue and gold combo which is also the unmistakable colors of UCSB. Incorporating the text required several adjustments to accommodate the flag’s irregular shape. Since the flag is used exclusively for the UCSB Department of Recreation, the word “Recreation” was given greater emphasis than “UCSB.”
Display
The flags, still in use for the UCSB Summer Day Camp, serve as visual markers to help parents locate camp areas while reinforcing the camp’s branding.
UCSB Summer Day Camp
