Project Objective
Research and develop a new website strategy that maintains the bank’s brand identity, offers multi-generational appeal, and remains competitive within the industry.
Assignment
Create an index of images and videos from the old website to determine which images needed to be replaced and if we needed Header Images or Product Box images for each page
Research and present UX/UI findings appealing to the Gen Z and younger audience
Assist in image creation for the new website
Contributions
New images on the new website
Engaging features like images reveal upon scrolling up, interactive help section, and biography cards
Old website image index
Website Image Research
Scroll through of slides presenting proposals of new images to replace old images on the website
Website Research
My research focused on understanding Gen Z technology usage and tendencies and extracting features and functions from various websites which aligned with my findings.
