Project Objective
Refresh lamp post banners surrounding
UCSB Department of Recreation.
UCSB Department of Recreation.
Approach
Maintain brand consistency with a uniform blue base and a simple line illustration of icons representing the Recreation Center. The illustration can be found across all materials throughout the center which makes it easily recognizable.
Execution
Once the designs were developed, I walked the route noting the number of brackets on each lamp post. This determined the amount of banners to order and the placement of banners based on the direction.
Challenges
Since some light posts have two brackets, we made two designs. In order to insure the banners looked consistent from both directions, I had to create visual diagrams mapping out every banner and insure both sides of the banners were printed correctly.
There was a tight budget so we tried to reduce the cost as much as possible by calculating and comparing costs between businesses. I also made multiple rounds counting the grommets on the old banners which could be transferred to the new banners and reduce the need for additional costs.
